Webbed wonders
Equal parts powerful messaging and creative execution gird this BBC spot promoting “SuperPower,” a series looking at the history of the internet
Exclusive Q&A: Wanda Meloni, founder of M2 Research
Wanda Meloni, veteran analyst and founder of M2 Research, grants us this exclusive opportunity to talk about the firm and her outlook on the game industry.
'Wackiest Viral Marketing Campaigns'
ABC News compiles a short list of strange but successful viral video campaigns, including one effort just exposed as a sneaky sneaker push from Reebok
Where the money goes for MMO games
Industry Gamers shares data from a Gamesindustry.com report breaking down how MMO gamers in the US and Europe spend their money, in a market estimated at $4.7 billion in 2009
Analyst report projects PS3 will beat Wii
Strategy Analytics report forecasts PlayStation 3 as the winner of this console generation, and sees Wii sales peaking in 2011 while PS3 along with Xbox 360 remain viable systems until as late as 2014
Modern Warfare ad agency handed Guitar Hero account
Activision foregoes agency review in taking its music game franchise to TBWA/Chiat/Day, citing their “outstanding” launch for “Modern Warfare 2”
Tweet while racing, legally
Makers of Activision’s “Blur” are integrating a web API in the racing game enabling Twitter and other online message feeds
Godly sum for God of War development
Developer Sony Santa Monica pegs the cost to make the highly-anticipated “God of War III” at $44 million
Comfy like an old Caddy
Choice of music, pacing, and glimpses of good-looking game play highlight this trailer for 2K Games’ “Mafia II”
About the [a]list Summit
The 2009 [a]list summit is a wrap, and what an event it was. We learned that wine can be used as a bargaining chip for IGN ad rates, Resident Evil 5 was actually set in Calistoga CA., not Kijuju, and the origins of the Xbox actually started with a silly string fight in the Excel testers workspace. Well... only one of those is partially true, can you guess which?
Our goal with the [a]list daily is to continue this learning and to keep an open dialogue year-round. To continue spotlighting video game marketing successes and failures, in order to make us all better marketers.
Bill Buckley | VP, Business Development
626.584.4070 x518 or email
Send news tips, comments and questions to: bbuckley@ayzenberg.com
Metro from hell
Haunting visual effects highlight this trailer for THQ and developer 4a-games’ horror-shooter “Metro 2033”
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