[a]list Summit - Using Games to Sell Games
This panel, part of Game Connection, looks at various digital engagements that are used to market games.
Insiders' source for video game marketing
How Microsoft looks to take over your TV and dominate the living room.
![[a]list Summit - Using Games to Sell Games](http://media.thealistdaily.com/news/16317/ai_140.jpg)
This panel, part of Game Connection, looks at various digital engagements that are used to market games.
“The strength of the pack is the wolf, and the strength of the wolf... is the pack.”
The cross platform service hopes to up its offerings now that it's part of Yahoo.
Pierre Card details his conference and the evolving ecosystem for indies.
World of Tanks publisher moves to support open-source foundations that it relies on.
The Xbox executive talks about expanding the audience with the Xbox One.
It's Europe only right now, but it's easy to see the potential for the U.S.
The patents make a lot of sense in the context of the Xbox One.
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals who attend its annual [a]list summits. It has since evolved into a daily dose of insightful original features, industry news, and a look at outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit was founded in 2008 by Ayzenberg Group as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com.
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