'BioShock 2' trailer roundup
GameTrailers gives 2K Games’ “BioShock 2” its Red Carpet Trailer treatment, a montage of the game’s most-viewed videos
Exclusive: 'Paranormal Activity' Explained
In this exclusive interview, Amy Powell of Paramount Pictures shares how social marketing turned an independently produced handy-cam horror movie into the most profitable film of all time.
Is Twitter's marketing relevance fleeting?
Brandweek explores how marketers are starting to diverge on the value Twitter brings to their social media efforts
Japan game developers look West
M2 Research files a brief on Japanese game development, giving a quick look at the market and a rundown of Japan studios looking for publishing partners at GDC 2010
Shack News game releases for the week
EA’s “Dante’s Inferno” and 2K Games’ “BioShock 2” battle it out on Xbox 360 and PlayStation 3, while the Wii set gets to monkey around with Sega’s “Super Monkey Ball: Step & Roll”
EA to bring Madden NFL to Facebook
EA Sports president Peter Moore reveals that a “simpler” version of its Madden NFL football game is headed to Facebook
Xbox Live Arcade sales jump
Research firm Forecasting and Analysing Digital Entertainment finds Xbox Live Arcade revenues jumped thirty-four percent compared to last year to top $100 million in 2009
Maxim e-print issues come to iPhone
Men’s magazine Maxim joins GQ and Esquire in offering paid iPhone and iPod Touch app versions of its print issues
Game investor conference coming to NY
Event organizer Game Path announces Game Investment Conference East taking place this April in New York, a business summit aiming to pair game industry investors with developers seeking funding
Ad Age viral video chart for week of Jan. 25
Wal-Mart blazes into the chart at number one with a TV spot that's been in heavy rotation, and Ad Age wonders if it's not setting a trend in offline exposure feeding online viral campaigns
About the [a]list Summit
The 2009 [a]list summit is a wrap, and what an event it was. We learned that wine can be used as a bargaining chip for IGN ad rates, Resident Evil 5 was actually set in Calistoga CA., not Kijuju, and the origins of the Xbox actually started with a silly string fight in the Excel testers workspace. Well... only one of those is partially true, can you guess which?
Our goal with the [a]list daily is to continue this learning and to keep an open dialogue year-round. To continue spotlighting video game marketing successes and failures, in order to make us all better marketers.
Bill Buckley | VP, Business Development
626.584.4070 x518 or email
Send news tips, comments and questions to: bbuckley@ayzenberg.com
Super Bowl ads recap
Check out Adweek’s roundup of all of last night’s Super Bowl ads, then jump over to Ad Age for a spot-by-spot review of how they fared
Read More