Insiders' Forum for Videogame Advertising
The Volt Kinection

The Volt Kinection

Kinect Joy Ride is getting the Volt from Chevy and numerous other promotions detailed in this interview.

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Street Fighter X Tekken: Ryu vs. Kazuya

Street Fighter X Tekken: Ryu vs. Kazuya

There's a dark force entering the dojo, and it's not Akuma this time...

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Zack Snyder Throws Sucker Punch

Zack Snyder Throws Sucker Punch

I really don't know what's going on in this trailer, but it sure is awesome!

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Dell Talks Streak

Dell Talks Streak

Will the device have what it takes to steal the thunder of the EVO and iPad?

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Google Looking Into Location Based Ads

Google Looking Into Location Based Ads

It may be the future of mobile ads.

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Kongregate, GameStop Talk Partnership

Kongregate, GameStop Talk Partnership

Both companies think they can bring something to the other in a positive way.

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Game Teaching Girls About Abstinence

Game Teaching Girls About Abstinence

Educators in Florida are trying to reach kids where their interests are: in games.

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Kindle $189 Sells Out

Kindle $189 Sells Out

It seems at least one e-reader will survive the 'iPadcalypse.'

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3DS Details Coming September 29

3DS Details Coming September 29

The release date, the shipment projection and the price will all be revealed late September.

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BioWare Discusses Learning Experience from Mass Effect on iPhone

BioWare Discusses Learning Experience from Mass Effect on iPhone

“'Yeeeaaah, we made a big mistake,' in the sense that we thought story could carry it,” said Zeschuk.

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Zynga Japan Launches via Softbank Partnership

Zynga Japan Launches via Softbank Partnership

After a $150 million investment from Softbank, the two will work on a Japanese initiative.

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Yesterday's Newsletter

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About the [a]list Summit

The 2009 [a]list summit is a wrap, and what an event it was. We learned that wine can be used as a bargaining chip for IGN ad rates, Resident Evil 5 was actually set in Calistoga CA., not Kijuju, and the origins of the Xbox actually started with a silly string fight in the Excel testers workspace. Well... only one of those is partially true, can you guess which?

Our goal with the [a]list daily is to continue this learning and to keep an open dialogue year-round. To continue spotlighting video game marketing successes and failures, in order to make us all better marketers.

Bill Buckley | VP, Business Development
626.584.4070 x518 or email

Send news tips, comments and questions to: bbuckley@ayzenberg.com