Feature: Kane & Lynch 2: Making Ugly Marketing Look Good
In this [a]listdaily exclusive, we speak to Eidos about their crime drama game.
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1 week ago
2 weeks ago
Feature: Marketing MMO Magic
Trilogy and Playspan discuss their new Firefly initiative.
3 weeks ago
Feature: Fans Eat Up Madden Doritos Promotions
One of the new promotions this year for the Madden franchise is with Dortitos. We discuss the partnership in this [a]list exclusive interview.
4 weeks ago
Feature: Microsoft, Kinect and the Volt
In this [a]listdaily exclusive, we speak with Microsoft about their ad strategies for the Chevy Volt.
2 months ago
Feature: Chevrolet Kinects with Volt
In this [a]listdaily exclusive, we chat with Chevy about the new cross promotion with Microsoft for Kinect and the electric car, Volt.
2 months ago
Feature: Eclipse Falls on Mobile
In this [a]listdaily exclusive, David Zemke talks about RealNetworks' plans with the Eclipse movie games.
2 months ago
Feature: Sega and Ubisoft on Marketing Digital Games
In our third part of this exclusive [a]listdaily marketing series, we speak with Ubisoft's Chris Early and Sega of America's Darren Williams about digital promotion.
2 months ago
Feature: EA Sports, Bethesda Talk Game Marketing
In this [alistdaily exclusive, we pick the brains of EA Sports boss Peter Moore and Bethesda's Todd Howard about video game marketing strategy.
2 months ago
Feature: Archetype: Going At iPhone First-Person
In this [a]listdaily exclusive, we talk with Villian founder Dane Baker about Archetype and marketing a FPS title on the iPhone.
Feature: Backbreaker: Finger Licking Good
NaturalMotion teamed up with KFC for a promoted version of Backbreaker, and we talk with them about the deal.
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