Activision Planning Increased Marketing Spend
Concerns over holiday competition prompt the move; how will they fight this fight?
Concerns over holiday competition prompt the move; how will they fight this fight?
How XSEED Games opened up a Pandora's box of success.
Digital celebrities are driving purchase decisions, and Ayzenberg's new weapon harnesses their increasing reach and authority on the internet.
We talk system audience differences, exclusives, Minecraft and more with Scott Steinberg.
Raptr CEO Dennis Fong says, “Social options are a game-changer, no question about it.”
Deep Silver's Aubrey Norris on what it took to make the first Dead Island a surprise hit, and how fans fueled the campaign for the follow up.
SuperData figures for March show a year-over-year spike for downloadable content sales for console games, while free-to-play and pay-to-play dipped.
New project looks to offer a realistic simulation of Lunar colonization.
Mobile games take center stage at this week's DMW conference, and organizer Ned Sherman and keynote speaker Chris Mahoney of SCEA give a preview.
Exclusive: How Nintendo Can Win E3
The company faces a tough marketing challenge, and we suggest some tactics.
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