Activision Planning Increased Marketing Spend
Concerns over holiday competition prompt the move; how will they fight this fight?
Insiders' source for video game marketing
Concerns over holiday competition prompt the move; how will they fight this fight?
How XSEED Games opened up a Pandora's box of success.
Digital celebrities are driving purchase decisions, and Ayzenberg's new weapon harnesses their increasing reach and authority on the internet.
We talk system audience differences, exclusives, Minecraft and more with Scott Steinberg.
Raptr CEO Dennis Fong says, “Social options are a game-changer, no question about it.”
Deep Silver's Aubrey Norris on what it took to make the first Dead Island a surprise hit, and how fans fueled the campaign for the follow up.
SuperData figures for March show a year-over-year spike for downloadable content sales for console games, while free-to-play and pay-to-play dipped.
New project looks to offer a realistic simulation of Lunar colonization.
Mobile games take center stage at this week's DMW conference, and organizer Ned Sherman and keynote speaker Chris Mahoney of SCEA give a preview.
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals who attend its annual [a]list summits. It has since evolved into a daily dose of insightful original features, industry news, and a look at outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit was founded in 2008 by Ayzenberg Group as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com.
Copyright 2013 [a]listdaily | Ayzenberg Group
Stay Informed
Sign up for the Newsletter
Contact Us
Chris Younger
Business Development
Ayzenberg Group
t: 626.584.4070 x23
e: chris@ayzenberg.com
PR Inquiries
Follow Us
Exclusive: How Nintendo Can Win E3
The company faces a tough marketing challenge, and we suggest some tactics.
Read More