Modern Warfare ad agency handed Guitar Hero account
Activision foregoes agency review in taking its music game franchise to TBWA/Chiat/Day, citing their “outstanding” launch for “Modern Warfare 2”
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18 hours ago
18 hours ago
Tweet while racing, legally
Makers of Activision’s “Blur” are integrating a web API in the racing game enabling Twitter and other online message feeds
18 hours ago
Godly sum for God of War development
Developer Sony Santa Monica pegs the cost to make the highly-anticipated “God of War III” at $44 million
1 day ago
Big Natal showing expected for E3
Microsoft says the “full lineup” of games for Xbox 360 motion controller Natal will be unveiled at this year's E3
1 day ago
Microsoft campaign seeds FarmVille, reaps rewards
Microsoft is benefitting from a campaign on Zynga’s Facebook game “FarmVille” where it handed out virtual currency in return for Bing exposure
1 day ago
Panasonic readies 3DTV push for US consumers
Panasonic partners with Best Buy on a plan to drive 3DTV adoption in the US, launching in-store exhibitions and offering significantly discounted prices
4 days ago
Sony developing PSP phone, iPad clone
Insiders tell Wall Street Journal that Sony is developing two devices that could take on Apple’s iPhone and iPad, with a smart phone and an e-reader tablet both equipped to play PlayStation games
4 days ago
Sony patent points to new game demo tech
A patent filed by Sony outlines technology for digital and disc-based game demos designed to eliminate features over time
4 days ago
Game veterans launch management consulting firm
Founded by former game publishing, talent management and legal professionals, Ambition Production and Management aims to provide startup game makers with soup to nuts business consulting
Analyst report projects PS3 will beat Wii
Strategy Analytics report forecasts PlayStation 3 as the winner of this console generation, and sees Wii sales peaking in 2011 while PS3 along with Xbox 360 remain viable systems until as late as 2014
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