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13 hours ago
Social Media Has 13% Higher Conversion Rate

Social Media Has 13% Higher Conversion Rate

Social media generates almost double the leads of direct mail or PPC

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14 hours ago
Consumers Want Customized Ads

Consumers Want Customized Ads

A new survey shows consumers want ads tailored to them

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14 hours ago
Post-E3, Sony Boosts PS4 Sales Projections

Post-E3, Sony Boosts PS4 Sales Projections

Basking in the glow from the PS4 event, Sony increases sales estimates

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15 hours ago
Xbox One Loses Interest In China

Xbox One Loses Interest In China

In a country where consoles are illegal, PS4 has upper hand

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15 hours ago
Vine Ads Generate Interest in Six Seconds or Less

Vine Ads Generate Interest in Six Seconds or Less

Advertising on Vine generates interest in products

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15 hours ago
Heyzap Ad Network Now Over 800 Games

Heyzap Ad Network Now Over 800 Games

Advertising and game discovery tool Heyzap growing rapidly

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15 hours ago
Apps Should Be Optimized for iOS 7

Apps Should Be Optimized for iOS 7

With iOS 7 releasing this fall, apps need to grow with it

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16 hours ago
Gillette's Clever Man of Steel Marketing Tie-in

Gillette's Clever Man of Steel Marketing Tie-in

How does the Man of Steel Shave? Gillette offers celebrity answers.

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3 days ago
Twitter Shows Tweet Analytics To Users

Twitter Shows Tweet Analytics To Users

Twitter lets users see how many favorite, retweets and replies each tweet gets over time

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3 days ago
Trion Worlds' Rift Goes Free To Play Along With MMO Trend

Trion Worlds' Rift Goes Free To Play Along With MMO Trend

One of the last holdouts for the P2P model turns to F2P

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