Consumers Want Customized Ads
A new survey shows consumers want ads tailored to them
Insiders' source for video game marketing
A new survey shows consumers want ads tailored to them
Basking in the glow from the PS4 event, Sony increases sales estimates
In a country where consoles are illegal, PS4 has upper hand
Advertising on Vine generates interest in products
Advertising and game discovery tool Heyzap growing rapidly
With iOS 7 releasing this fall, apps need to grow with it
How does the Man of Steel Shave? Gillette offers celebrity answers.
Twitter lets users see how many favorite, retweets and replies each tweet gets over time
One of the last holdouts for the P2P model turns to F2P
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals who attend its annual [a]list summits. It has since evolved into a daily dose of insightful original features, industry news, and a look at outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit was founded in 2008 by Ayzenberg Group as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com.
Copyright 2013 [a]listdaily | Ayzenberg Group
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