Insiders' source for video game marketing

World of Warcraft at 9.6 Million Subscribers

Activision Blizzard is reporting that World of Warcraft has approximately 9.6 million subscribers. This is a decline of 400,000 subscribers since the game reached 10 million subscribers soon after Mists of Pandaria released.

The publisher noted that World of Warcraft is the "number-one subscription-based MMORPG". They also said that the expansion was one of two Blizzard titles to place in the top-10 PC games sales in North America and Europe in the calendar year 2012, with Mists of Pandaria taking the number three spot.

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