Game maker Bizarre Creations, the studio responsible for Microsoft’s Project Gotham Racing, Geometry Wars, and the upcoming title “Blur,” has turned white hot on social media. MCV reports that the studio is integrating Twitter functionality into “Blur,” a multi-console racing game being released by Activision this May. Bizarre Creations studio head Ben Ward said the game will have a web API built into it that transmits in-game messages as XML feeds for web sites to post. With Twitter integration, users can opt to have messages they transmit in-game show up as Tweets online. Ward said “Blur” is the first game to have this level of social network integration. He also called social media “a view to the future of marketing,” citing its ability to get a game title massive exposure and spread product messaging through word-of-mouth as having advantage over traditional marketing and PR. Read more at MCV.
