Insiders' Forum for Videogame Advertising

The growing game accessory market

Writing for LiveScience, Dan Hope takes a look at the game console accessory market.  According to analyst firm EEDAR, the segment has seen steady growth over the past five years to become a $5 billion subset of the game industry.  Hope gets insight into the business and what’s making it attractive to newcomers from EEDAR analyst Jesse Divnich.  He also talks to Chris Arbogast, marketing director at accessory maker Nyko, to hear how Nintendo Wii and music games have helped the market along, and where it looks to go as motion controllers enter the fray.

 

Read the article from LiveScience.

Post a Comment

Login With the[a]listdaily

Create an account, it literally takes like 5 seconds and you'll never have to do it again.

Login With Facebook

Have a Facebook account? Just hit the button and you can comment on our site!

Connect




Signup For Our Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories.