Sony Computer Entertainment has settled the breach of contract court fight with the actor Jerry Lambert over his appearance in a Bridgestone ad. In the ad, he was shown enthusiastically watching people playing the Wii console, which Sony contends violated their contract with the actor that stated he was forbidden from promoting any competing game system.
In the settlement Lambert, acknowledged the contract issue precluded him from promoting or endorsing competing game systems and that confusion might have occurred from his appearance in the Bridgestone ad. As part of the settlement, he agreed not to appear in any ad or promotion that features or even mentions “any other video game or computer entertainment system or video game company” for a period of two years and for two years after that will have to seek Sony's permission on all further ads.
The Kevin Butler character remains the property of Sony and Lambert can't play the character without Sony's permission. Meanwhile, the suit between Sony and Bridgestone in the U.S. District Court for the Northern District of California continues over this issue.