Insiders' Forum for Videogame Advertising

Oscar's on Facebook

Writing for Ad Age, Andrew Hampp covers Academy Awards organizers’ efforts to incorporate social media into promoting this year’s show.  Hampp talks to show producers and the Academy’s marketing agencies for insight into what’s planned.  He also touches on what the Oscars might learn, for better or for worse, from this year’s Grammys embrace of social nets for show promotion and audience integration.

 

Read it at Ad Age.

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