The past several years has seen the rise and rise of digital offerings for games, whether it's strictly online, downloadable or embedded in a web browser. However, Nintendo of Europe's MD of marketing and PR Laurent Fischer doesn't think that digital games are coming at the expense of standard retail products.
"We have never seen any link between growth in the mobile gaming market and decrease in the normal software market. It's two different markets, two different topics. We couldn't find any evidence of those two markets being linked,” said Fischer. "It's the users that decide. Every time we have a new technology or trend coming in, every time people say: 'That's the new expectation. It'll be the mass market in one, maybe two or three years.' You can bet it's always wrong."
"Sometimes it's quicker than anyone expected, sometimes it's dead before we can even talk further about it, and sometimes it is five or ten years later than anyone planned. None of us can tell that,” he continued. "People who talk about the end of physical media don't share the same daily reality as most consumers."
Source: CVG
