Currently, Google's Android and Apple's iOS dominate the smartphone market by a significant margin. However, Microsoft is hopeful to become a relevant player with Windows 8 launching this holiday season.
"With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a strong third participant in the smartphone market," said Microsoft CEO Steve Ballmer at Windows 8 launch event. "We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly."
Ballmer added that there have been 4 million upgrades to the Windows 8 PC OS. "The initial reaction to these products has been really really phenomenal. And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers," Ballmer said.