Maxim e-print issues come to iPhone

Men’s magazine Maxim has started offering paid iPhone and iPod Touch app versions of its print issues, reports Ad Age.  Maxim follows GQ and Esquire in becoming only the third magazine repurposing print content for Apple’s mobile devices.  Maxim editor-in-chief Joe Levy said his “visually driven” magazine translated well into an iPhone app.  Each issue of the Maxim magazine app costs $3, compared to the print issue’s list price of $5.99.  Ad Age says that unlike GQ and Esquire, Maxim also offers yearly subscriptions to the app for $15, a $5 increase over the print magazine’s $10 annual subscription rate.  Read more at Ad Age.