Brandweek’s Todd Wasserman explores how marketers are starting to diverge on the value Twitter brings to their social media efforts. Some marketers Wasserman speaks to view the service as having limited value, perhaps even having jumped the shark. As one major brand’s chief marketer puts it, more and more Twitter is becoming “the butt of a joke” in popular culture. Wasserman looks at which brands are benefitting from their Twitter presence and why they’re succeeding, and which have stopped trying.
Read it at Adweek.
