Insiders' source for video game marketing

Halo 4 Cross Promotions Galore

Microsoft has rolled out the cross promotions for Halo 4 in an attempt to make the game the biggest in the history of the franchise. Pizza Hut is offering the Halo 4 Stuffed Crust pizza featuring a “golden halo” of Red Leicester cheese.

Doritos and Mountain Dew is also releasing specially marked Halo 4 products that give you access to double XP and exclusive items, like the Custom Locust Helmet. Find out more at DewXP.com.

There's also a Halo 4 iOS app that gives players the option to become "king of the hill" by scanning Mountain Dew and Doritos products to earn bonus prizes. Download the app at iTunes.com.

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