Ayzenberg's 2012 [a]list summits visited San Francisco, Los Angeles and Seattle with a series of events looking at how entertainment marketers are wooing consumers today. Aptly named "The Consumer Courtship," the summits gathered industry legends, entrepreneurs, pundits, senior marketers, even a few super YouTubers. The topics varied from summit-to-summit but hovered around the rise of branded entertainment and how it feeds off of social media marketing.
[a]list daily is featuring a retrospective on the summits in three videos.
In Part 1, Azyenberg's summit agenda creators Steve Fowler, Julian Hollingshead and Chris Younger reflect on highlights from Michael Pachter's keynote and a panel on social marketing with Hootsuite's Dan Webster.\