It's projected by the National Retail Federation, a record 247 million shoppers spent an average of $423 (a total of $59.1 billion) over Black Friday weekend. However, this amount is based on a consumer survey and some people question the overall consequences of Black Friday sales for the overall holiday.
This chart below, based on U.S. Commerce Department data, shows that Black Friday sales are not always indicative of the overall health of the holiday spending season.
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals who attend its annual [a]list summits. It has since evolved into a daily dose of insightful original features, industry news, and a look at outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit was founded in 2008 by Ayzenberg Group as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com.
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