Ad Age lists the top 10 viral videos for the week of Jan. 25.
New entries this week are topped by a Wal-Mart TV spot, a slapstick take on the frequented ‘clown terrorizes children’ premise. It debuts at number one with nearly 1.7 million views. Ad Age says Wal-Mart could be setting a new trend, one where major brands have videos go viral simply through offline reach. Wal-Mart’s spot has been in heavy TV rotation. Bridgestone falls into that trend, making the chart with a cliffhanger teaser also seeing heavy TV to set up its Super Bowl ad. The spot entered the chart at number three getting just shy of 960,000 views. The third and last new video is a viral for Nolan’s Cheddar cheese, in at eighth place with about 423,000 views. Ad Age says chart tracker Visible Measures has been watching this video slowly grow an audience over a few weeks. It’s got the right stuff for engaging viral: a furry animal, a central conflict, a feel-good third act, and licensed music.
Ad Age’s chart includes number of views for the week and percentage change in views for videos that stayed on the chart. The list is compiled by Visible Measures.
Check out the full list and watch the videos at Ad Age.
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