Mobile Games Become $12 Billion Market, Microtransactions Account for Majority
As mobile games become a huge market, in-game purchases increase
Insiders' source for video game marketing
As mobile games become a huge market, in-game purchases increase
Faith returns in sequel to EA's game
Cars get built from scratch and modded on the fly in The Crew
This trailer shows the game's infinite potential
Social media generates almost double the leads of direct mail or PPC
A new survey shows consumers want ads tailored to them
Basking in the glow from the PS4 event, Sony increases sales estimates
"If Congress shuts us down, at least we can start the best online dating service in the universe."
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals who attend its annual [a]list summits. It has since evolved into a daily dose of insightful original features, industry news, and a look at outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit was founded in 2008 by Ayzenberg Group as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com.
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